Games QA and the Creative Process: Organizational Insights From Rob Sandberg
An interview with your Alchemist in Residence
Check out this recent interview with modl.ai where we talk about how QA isn't just a safety net, but a creative catalyst.
We covered:
Why QA should be part of your game design from day one
How automation slashes release cycles from weeks to days
The hidden cost of outsourcing QA—and how to do it right
Why crunch is a leadership failure (and what to do instead)
What probabilistic thinking can teach us about release dates
My message is clear: Quality is everyone’s responsibility—and when QA is empowered, the entire studio wins.
If you're scaling a live service game, rethinking your pipelines, or just tired of hotfixing your way to launch, this one’s for you.
You can also read the blog post here.