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Welcome to the laboratory of the Game Production Alchemist. Opinionated writing on production, agentic AI application and leadership in games.
Jan 31, 2024
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Rob Sandberg
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100 Articles
Thank you!
14 hrs ago
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Rob Sandberg
6
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Claude Code Game Studios: 49 Agents, One Context Window
The most structured attempt I’ve seen at agentic game production. Here’s what that reveals.
May 19
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Rob Sandberg
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Most Popular
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Producers: You Won't Be Replaced by AI. You'll Be Replaced by Producers Who Know Claude Code.
Apr 3
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Rob Sandberg
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Why Crunch is a Game Producer’s Best Friend
Apr 1, 2025
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Rob Sandberg
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Agile Is a Mindset, Not a Method
Jan 15, 2025
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Rob Sandberg
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Agents Can’t Replace Monte Carlo. They Can Make It Honest.
Apr 15
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Rob Sandberg
7
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The Five Hats Model: A Framework for Adaptable and Effective Leadership
Apr 18, 2024
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Rob Sandberg
3
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Satan Was Right About Dopamine
Apr 22
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Rob Sandberg
8
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Latest
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98% of the Work Has Nothing to Do With AI
Producers have been doing 98% of this work since before AI was in the conversation.
May 13
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Rob Sandberg
3
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Engineers Constrain Agents. Producers Brief Them.
Thirty years of production thinking turns out to be the correct mental model for agentic AI. The research explains why.
May 11
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Rob Sandberg
3
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What the video game lawyer got wrong about AI
His IP warning targets 19% of how game studios actually use these tools
May 7
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Rob Sandberg
3
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Who’s Going to Supervise the AI?
The industry is worried about the wrong thing.
May 6
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Rob Sandberg
3
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The Trap
Thirty years in the industry, and why I did it anyway
May 4
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Rob Sandberg
5
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Your Jira Already Knows. You’re Just Not Listening.
A practical look at what an agent can pull out of your issue tracker that a burndown will never show you.
Apr 29
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Rob Sandberg
4
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Drink Responsibly, Play Responsibly
Why the games industry borrowed the alcohol playbook, and why regulators finally noticed
Apr 27
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Rob Sandberg
3
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Satan Was Right About Dopamine
Skinner boxes, whale economics, and the science the industry hoped you wouldn’t read
Apr 22
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Rob Sandberg
8
2
South Park Was Right
How a cartoon predicted the FTC’s enforcement agenda a decade early
Apr 20
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Rob Sandberg
7
1
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Game Production Alchemist
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